Miles Sale – Graphic & Digital Design

Portfolio
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Selected Projects
2018 — 2025

1 / 7

Porsche 75 Jaar
Campaign Identity

Project info

Campaign celebrating Porsche's 75th anniversary in The Netherlands. Based on the legacy of Ferdinand Porsche, “Dromen. Durven. Doen.” (Dream. Dare. Do.) was the central theme which ran accross various print and digital touchpoints throughout the year.

Scope
Logo, campaign guidelines, art direction, print, digital, motion, illustration

Agency
Dentsu Creative Amsterdam

Credit
Web development by 51North

Porsche Tour of Legends - 75th Anniversary Editions

2 / 7

IDS
Corperate Identity

Project info

IDS (International Distribution Services plc.) is a holding company which includes Royal Mail and GLS that provides postal and delivery services across 40 countries

and nation states.

Scope
Logo, brand guidelines, art direction, print, digital

Agency
Dentsu Creative Amsterdam

Credit
Motion design by Alexander Vognstrup Nielsen

3 / 7

Sideway
Brand Identity

Project info

Sideway was a club & event space that became a important centre for underground music & culture in Canberra, Australia. It brought international artists and cultivated local talent between 2018 - 2023

Scope
Logo, brand guidelines, art direction, digital, motion

Agency
Freelance

Credit
Photography by Zosia Francka

4 / 7

Zero Malaria
Brand and Campaign Identity

Project info

"Draw the Line Against Malaria" was a multi-platform campaign by Zero Malaria. It rallied young people from across the African continent and globally, calling on world leaders to put Malaria back on the political agenda.

Scope
Logo, brand guidelines, campaign guidelines, print, digital

Agency
Dentsu International

Credit
Illustration by Láolú Senbanjo, motion design by studio LOBO, film by Meji Alabi

5 / 7

New Gallery Melbourne
Brand Identity

Project info

New Gallery Melbourne (NGM) was an art exhibition space located inside an old matchstick factory in Abbotsford, Melbourne. The logo and custom typeface referenced the building's distinctive sawtooth-shaped roof.

Scope
Logo, brand guidelines, type design, print, digital

Agency
Freelance (RMIT Typography Project)

Credit
Typography direction by Stuart Geddes
Artwork by Erin O'Keefe, Zan Wimberley and Rebecca Beardmore

6 / 7

Porsche Tour of Legends
Campaign Identity & Poster Design

Project info

Porsche Tour of Legends was 12 unique driving routes defined in each province of the Netherlands. Each route
had a custom design inspired by the late Erich Strenger, who left his mark on the design language of Porsche in the early 50’s and 60’s. The designs were printed on route booklets and collectors item posters.

Scope
Logo, campaign guidelines, print, poster design

Agency
Dentsu Creative Amsterdam

Credit
6 / 12 routes designed by Blake Cantrell, Photography by Roy Van Buuren

7 / 7

Bleus
Brand Identity & Poster Design

Project info

Bleus host intermittent club nights and parties around Melbourne. The visual identity for Bleus has remained loose and experimental over the years. Each design starts creatively from scratch, inspired by concepts of the events themselves and related cultural references.

Scope
Logo, art direction, poster design, merchandise

Agency
Freelance

Credit
Additional artwork by Kavil, Photography by Hugo Hodge

Miles Sale*

*Samoan name, pronounced like "Sah-lay”.

is a graphic designer specialising in branding, digital design and art direction. Miles explores unique opportunities within each project, with experience working for clients ranging from subculture to global.
Since 2014, Miles has partnered with clients, agencies and creative collaborators to deliver award-winning work across traditional and modern communication forms.

Services

Awards

Brand Identity
Design Direction
Digital Products
Print & Editorial
Packaging
Campaign Design
Motion
+ More

6 x Cannes Lions Silver
2 x Cannes Lions Shortlist
2 x Eurobest Grand Prix
1 x Red Dot Award
1 x CSS Design Awards
2 x SpinAwards
2 x The FWA SOTD
1 x SAN Accent

Education + Experience

Bachelor of Design
RMIT University
Melbourne
2014—2017

Designer
ED.
Canberra / Sydney
2017—2018

Designer
Achtung! / Kraftwerk
Amsterdam
2018—2022

Senior Designer
Dentsu Creative / Dentsu Lab
Amsterdam
2022—2025

Freelance Designer
miles.sale
Worldwide
2014—ongoing

Selected clients

Audemars Piguet
Adidas
Crisp
Horst
KLM
KPN
Porsche
Rabobank
TCYK Design
Vodaphone
Volkswagen
Zero Malaria
+ More

Technical skills

Figma
Photoshop
Illustrator
InDesign
After Effects
Premiere Pro
Sketch
Principle
Framer
Midjourney
Knowledge in
HTML & CSS
+ More

Instagram
LinkedIn
E [email protected]
P +31 (0) 6 22 79 51 08